As a commercial photographer, I am always trying to reach new clients and push the boundaries of what I can produce as a professional. This means learning new techniques, keeping my work sharp and contemporary, and it also means that I occasionally have to spread my wings and expand what I have to offer any given client.

Because my clients are as diverse as automotive and consumer household product manufacturers, my work weeks can be very deceiving. To keep myself and my team from getting stagnant in any given area, I try to do as much personal and pitch work as I can without spending too much money.

I recently directed a short film about the Audi R8 V10 that I used to pitch a global client (not Audi) for a digital marketing campaign. The video itself was created to sell the idea of the car, the lifestyle of the car, as well as elevate the status of those who drive one. At it’s heart, the film was created to inspire the viewer to aspire to own an R8, if only for a day. And I think we met our goals. It’s car porn. Plain and simple.

As you will see, there are a number of flaws in the production quality, and a few bumps here and there but for the most part, we made a high quality test/pitch film that took very little time and money. We shot the film over two 3hour sessions and after the Zip Car rental ($65) and the sweat equity from my cast and crew of 3 friends, this film cost me $47 to make. Which was the cost of three Chicken Salad lunch plates at the local Mediterranean place. Special thanks to Carlos Segura who runs the amazing car site CarType for all of his help and driving skills.


Sorry not sorry about the unauthorized Drake song. It just fits.